Reiter Engineering is adopting a two-pronged approach to the future: in addition to its various GT3 racing versions of the Lamborghini Gallardo which has been a steady earner since 2006, Hans Reiter and his team have now completed two years of development work on the Chevrolet Camaro GT. After three test outings in the ADAC GT Masters last season with such prominent names as former ADAC GT Masters champions Albert von Thurn und Taxis and Peter Kox, and General Motors works driver Oliver Gavin in the cockpit, Reiter is now ready to go to market with the muscular Camaro.

The Camaro GT produced by Reiter subsidiary SaReNi represents a new business venture for Hans Reiter who hit on the idea of transforming the Camaro into a GT3 sports car while on holiday in the USA: "Last year, SaReNi was working on the Camaro GT3 with a very small team, but for some weeks now, the entire Reiter Engineering development and race team has been swarming all over the car. You could say that we have been putting significantly more effort into the project."

The motor racing design and development experts have relied heavily throughout on their trusty regular squad of drivers - Peter Kox, Tomas Enge, Albert von Thurn und Taxis and Stefan Rosina. "In order to get a better idea of the progress we have been making, we have also brought in Corvette works driver Oliver Gavin" adds Reiter. "I think that, by Christmas, we will have a really good car for the racing season ahead."

With the addition of the Camaro, the Reiter product portfolio could hardly be more diverse: the low-slung wedge-shaped Lamborghini Gallardo FL2 with high-revving ten-cylinder engine is now joined by the beefy Camaro with its throaty V8 engine and 8.3-litre displacement. "The two marques complement each other," explains Reiter. "The Camaro is something of a rebel and appeals to a more youthful public than the Lamborghini. In the USA, it is very popular as a 'young people's car'. The Lamborghini Gallardo, on the other hand, appeals to what you might call the 'gentlemen driver' and to a more mature customer segment. This is because of the elegance factor and the power of understatement - at least by comparison with the Camaro. From a technical perspective, the differences are significant: the lightweight mid-engine Lamborghini relies on aerodynamics, the Camaro on the sheer power of the V8-engine under the bonnet. The two racing cars are also in different price brackets."

Reiter Engineering has already made its first SaReNi Camaro sale to a customer in Thailand. Hans Reiter himself is convinced that both the Camaro and the Lamborghini Gallardo FL2 are destined for great things in the 2014 ADAC GT Masters season: "The main key to the success of the SaReNi Camaro will be that it is capable of mixing it with the front-runners while providing an affordable way for cost-conscious teams and drivers to get involved in the GT3 class."