Digital car dealers continue to enjoy an upward trend in the new car market. In online portals MeinAutoAbo and MeinAuto.de, the ADAC GT Masters has acquired two innovative companies, who are very successful in their market segments, as partners.

For the two mobility service providers, the German GT Championship represents the ideal platform, on which to raise awareness of their services. The partnership includes many advertising measures at the racetracks in the ADAC GT Masters, which kicks off its 15th season from 14th to 16th May. New TV partner NITRO will broadcast all the races live and in full. The programmes begin at 16:00 on Saturday and Sunday.

MeinAutoAbo allows its customers to lease a new car at an all-inclusive monthly rate – simply and comfortably online. The MeinAutoAbo logo will be visible in the ADAC GT Masters on the driver overalls and at various points around the pit lane. MeinAuto.de is the market leader in the mediation of new car sales. The logo of the company from Cologne will also feature in the pit lane, as well as around the racetrack and at the presentation ceremony.

ADAC Head of Motorsport, Thomas Voss, is pleased with the new partnerships: “The ADAC GT Masters is renowned for extraordinary experiences at the racetrack and provides motorsport-mad fans with many emotional moments – a dynamic racing series, which is also successful on digital channels with the introduction of our eSports series and the many digital offerings of the German GT Championship. In this respect, our new partners are excellently suited to our environment with their online strategy of ‘a new car or car lease is just a mouse click away’. They will be able to showcase themselves and their corporate values perfectly on our platform.”

“The ADAC GT Masters is a great match for MeinAuto.de: the placement around the circuit and in the pit lane allows us to address a large number of automotive enthusiasts, who can use the advert break to find their next new car with us – easily and digitally from their own home,” says Marco Steinfatt, Managing Director of MeinAuto.de.

“We are delighted to be involved in the ADAC GT Masters and, above all, that we will be working with a partner that not only conveys the emotion of the sport in a classic way, but also via new digital methods. In doing so, the series is promoting the sport and digitalisation, just like MeinAutoAbo,” says Wojtek van de Schans, Managing Director of MeinAutoAbo.

About MeinAutoAbo

MeinAutoAbo has the right car for sporty everyday use for every customer. More than 17,000 customers currently use the tried-and-trusted, number one new car leasing service, which allows them to drive a new car at a competitive monthly rate that includes everything.

Founded by ASS Athletic Sport Sponsoring GmbH, MeinAutoAbo has been part and parcel of the German sporting world since 1997 and cooperates with more than 170 sports organisations. These include all Olympic training centres, state sport federations, many national federations for various sports and, since 2015, officials and members of the German Armed Forces. And the customers are impressed: they rate the service 4.8 out of 5 stars on Google and Facebook.

With MeinAutoAbo, a unique concept has been created, which more than meets the needs of the sport.

About MeinAuto.de

With more than 18 million visitors to its website each year, MeinAuto.de is the market leader when it comes to mediating the online sale of new cars. Potential customers can choose between more than 600 models from more than 40 different manufacturers and importers. Consumers can use the new car configurator, based on their personal purchase conditions, to configure their individual new car, and can then purchase it from a German car dealership at the Internet price. The mediation service and independent advice provided by MeinAuto.de are free to customers. As well as its core product MeinAuto.de, MeinAuto GmbH also runs the dealer product ‘MeinAuto local’ and the ‘Pro-Neuwagen’ B2B division. Through these product and business areas, MeinAuto GmbH cooperates with more than 9,000 partners in the German automobile trade.