Experienced motorsport event caterer eila partner of the ADAC GT Masters with pasta concept. Pastabox rolls out fresh, handmade, authentic pasta throughout Germany.

Pastabox, an innovative, new catering concept, is the official series partner of the ADAC GT Masters starting this year. Spectators attending the German GT championship will have the exclusive opportunity to try Pastabox’s pasta specialties in the paddock at racetracks when the season starts at the end of April.

Just like drivers and teams share their love of racing, the latest ADAC GT Masters partner is all about the love of pasta. Pastabox’s mission is to roll out fresh, handmade, authentic pasta throughout Germany and to give patrons everywhere a 5-star pasta experience – even at the racetrack.

Which is why the company is launching a franchise concept as of 2023. In the pilot store, the Pastabox Tasting Store in Bayreuth, patrons and people interested in opening a franchise can familiarise themselves with the store concept and the quality of the dishes. Potential partners will be able to choose from three different models, from a mobile food truck to a Pastabox tasting store. The food truck is the mobile service version, and is what will be taking care of people at the ADAC GT Masters. It is a specially converted overseas shipping container fully equipped for catering, which can be transported to venues by a standard car.

The new catering franchise concept is backed up by a wealth of motorsport expertise: Pastabox is a brand from the event caterer, motorsport fulfilment and mobile event location provider eila. The Bayreuth company has been active in motorsport for many years. With its exclusive mobile event locations, it is an established, valued vendor at the FIA Formula One Championship and the FIA World Rally Championship. eila has been part of the ADAC GT Masters paddock for many years.

eila CEO Sebastian Eiselt: “We have been well represented in the paddock at ADAC GT Masters and other series for many years now. We are winning people over with our culinary creations and exclusive mobile event locations at the racetracks of the world. We have been the official caterer for ADAC GT Masters Hospitality since 2020. We’re very grateful for the trust and the superb collaboration with the whole ADAC team, and look forward to playing our part in the success of the super sports cars league each year. We’re even more excited to be entrusted as the official series partner with our franchise concept Pastabox as of 2022, and are looking forward to long-lasting, successful collaboration with the ADAC.”

ADAC motorsport director Thomas Voss: “We’re looking forward to the partnership with Pastabox, who will offer real value to people attending the ADAC GT Masters in the paddock. The quality and professionalism of eila, the company behind this new concept, has impressed us for many years now and we are confident that Pastabox will be a hit with people attending and taking part in the ADAC GT Masters.”

For more information about Pastabox, see pastabox.de, and for information about eila, see eila.de.