There's some good news from Europe's most popular motocross racing series, the ADAC MX Masters, even before the season gets under way. In addition to major international partners such as Red Bull, Suzuki, Motul and 24MX, tyre manufacturer Maxxis will now also sponsor the ADAC MX Masters. Grid girls will in future wear outfits sporting Maxxis' logo. What's more, riders and motocross fans can look forward to exciting competitions and lucrative prizes of equipment.
Maxxis marketing manager, Lothar Heddram, who has been active in motorsport since 1982 and is particularly fond of motocross, told us: "Sponsoring the ADAC MX Masters is a very exciting project for us. The race series is well-known throughout Europe and is part of the world championship. Through our sponsorship, we want to engender confidence in all the classes, the ADAC MX Junior Cup, the ADAC MX Youngster Cup and the ADAC MX Masters. Another aim is to show through the ADAC MX Masters that we can provide high-quality tyres both for track and road use."
Dieter Porsch, ADAC Head of Motorcycle Sport and Motorcycle Coordinator, welcomed the new partner, saying: "One of our priorities is to steadily raise the profile and the attractiveness of the racing series. Maxxis is the ideal partner to do that. Maxxis is a well-known company that is equally committed as the ADAC and tackles things with the same enthusiasm." Apart from being involved with the ADAC MX Masters, tyre manufacturer Maxxis also promotes young talent in motocross and became a partner of the ADAC MX Academy in 2016.
Maxxis has been supplying tyres for use in motocross for several years now. The world's ninth-largest tyre manufacturer began sponsoring a number of individual motocross teams in 2006. Since 2011, the Taiwanese company has also been a partner at certain rounds of the ADAC SX Cup. For some time, ADAC MX Masters riders like Kornel Nemeth, Stephan Büttner and Björn Feldt have been sponsored with equipment by the company, which has a large range of motocross and enduro tyres.
About Maxxis:
Tyre manufacturer CHENG SHIN was founded in 1967 in Yuanlin in Taiwan and is now one of the top ten tyre producers in the world with around 30,000 employees. Its tyre plants are located in Taiwan, China, Thailand and Vietnam. Maxxis has been a well-known brand name in the Asian market since the nineties; CHENG SHIN is also known by the acronym CST. Maxxis produce a range of high-quality tyres, everything from 3-inch industrial tyres to car and van/LCV tyres, to 22.5-inch truck tyres. Maxxis tyres are fitted as original equipment by manufacturers worldwide, including Peugeot, Ford, GM, Toyota, VW, Mercedes and other vehicle manufacturers. The German depot in Dägeling near Itzehoe, Schleswig-Holstein, has a huge 10,000 square meter tyre warehouse that supplies Germany and the whole of Europe.
The ADAC MX Masters is sponsored by the following partners: Red Bull, 24MX, Suzuki, Maxxis, Motul, KTM, Honda, Husqvarna, Yamaha, Kawasaki, Goldfren, Allianz/Racing Policy, Ortema, Magura, MEFO Sport, Leatt Brace, MOTOCROSS ENDURO - off-road magazine since 1971, Cross Magazine, DirtBiker and MOTORRAD.